Having grown up traveling the world and living in hotels, Bed & Brunch PR started as a way to combine my unrequited love for houses and small towns with my background in journalism, PR and marketing. While I now work with clients in other sectors too, I am steadfast in providing one-on-one care and exceptional results.
We listen to everything clients say (and don't say) and then craft a colorful story worth remembering. We imagine who will engage with this, what value it might add to their lives, and who would write about it. Then we create a strategy. Take a look:
The Stanford Inn and Resort in Mendocino, California, has so much to offer, it's easy for the messaging to get swallowed whole by another one of its incredible offerings.
After an all-inclusive brainstorming session and creating various media assets (fact sheets, custom media calendar, media map, targeted media contacts' list, obtaining new 'action' photos to accompany the piece, creating on-the-go photo libraries, etc.), we chose to first highlight the family wellness aspect at the inn. We felt the multi-generational family angle could serve as our hub from which we could expand in any needed direction. This meant more time upfront preparing initial follow up materials for reporters that wanted to know more as a result of the initial outreach.
One example of this was the Vibrant Families getaway, which we strategically created and promoted as a way for parents to help their children (and themselves) make healthier food choices. The main idea behind this story was to promote: the plant-based aspect, drive attention to the Mendocino location, highlight that children and parents interact technology-free by cooking together, learning nutrition as a team, and participating in family art and creativity workshops to build long-term healthy living habits. The story quickly gained momentum. As interest piqued, we matched it, by creating similar getaways more specifically-marketed toward niche demographics with careful attention to timely news happenings.
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